About Us

Over the last 55 years, The New Store LLC (TNS) has evolved to distribute and retail some of the world’s leading brands. We are the first and exclusive Sole Distributor of Braun products in the United Arab Emirates. Today TNS represents the complete Braun portfolio which includes:

• Braun Lifestyle – Small Domestic Appliances by De’longhi Group
• Braun Beauty – Personal Care range by P&G
• Braun Oral B – Power Oral Care range by P&G
• Braun Health Care – Healthcare Devices by KAZ
• Braun Watches & Clocks – by Zeon

Other leading brands include:

• Ariete by De’longhi
• Soehnle – Masters in Weighing Scales
• Libratone – Sound System
• Nutri Ninja – Bullet Blenders
• Sure & Dolphin – Water Dispensers

TNS has built strong relationships with channel partners within the industry by concentrating on leadership with three core principles: Trust, Ownership & Integrity. Our focus is on ‘Best in Class’ executions and our slogan is ‘Distribute & Display, The New Store Way’.